Maybe She Read it on Maybelline.com.
I was involved in the award-winning 2008 Maybelline.com redesign. In addition to a fresh look and feel, the new site also offered a ton of editorial content where women could get tips from the pros, keep up on the latest products and events, and learn about the latest trends.
Here's an example of some the work I did during my year on the account: a trend article and email promo.
Other contributions to Maybelline.com included concepting and writing banners, writing site promo buttons and emails for new products, and assisting with the development of the Personaility Quiz.